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Artboard Studio

The brief

Before asking anyone to trust the studio with their brand, the studio had to hold its own work to the same standard: an identity built on a documented system rather than taste alone.

The decision

[THE DECISION — Yash writes this in his own voice: what was chosen, what was rejected, and why. Two paragraphs. The site’s credibility rests on this being real.]

[THE DECISION — second paragraph. Yash writes this in his own voice: what was chosen, what was rejected, and why. The site’s credibility rests on this being real.]

The system

  • Wordmark construction — 1.685

  • The square O — cap-height artboard

  • Type system — Figtree / Instrument Serif

  • Colour — black, white, ED2024

In the world

Stationery

Brand book

Merchandise

Signage

The outcome

A system precise enough to publish — every rule the studio sells, applied to itself first.

Next project[Project Two]